Incredible this new tool invented by Chinese engineers that allows you to create 10 times more coffee cups faster! Superb this quote from Elton John, she really inspire me! Great video of a child who dances with the legend “it’s good to trust young people in our companies, they can also teach us things lol”!
Here are the kind of sentences that I do not say when I have the misfortune to scrawl a little bit my Linkedin news feed for some time.
Tru – geckoandfly.com
You may have noticed this too, the pros social network seems to be moving away from its original function which offered the opportunity to find new customers, keep abreast of developments in the industry and even get recruited for your next job.
From now on, we can find there more and more images and videos wanting to be motivating, relaxing and which in not necessarily corresponding to the contents that you would like to find on such a platform.
A change in the quality of content
Inspiring images of Jeff Bezos setting up his startup in a small office (#nevergiveup), testimonials from recruiters boasting how they give their chance to people they call “different” because they paid them a coffee by chance the day before … everything is there to entertain us.
These posts are gradually taking over all publications that can be seen on our news feed. Not many a few years ago, it is now, according to the analysis of my own news feed, more than 10% of publications that bring no professional interest / discovery / learning to the feed.
Great and bravo for this gesture. Would not it have been wiser to keep it for yourself and reinforce your own image rather than play the unhealthy game of “look like I’m a beautiful person” … On LinkedIn …
Recently we heard voices complain about the resurgence of “unprofessional” messages on the wire, a twitter page dedicated to the “Linkedin Crap” even came into existence. This may be the proof of a certain awareness and a disagreement on the part of the users vis-à-vis an unsuitable content.
But how did we get here? How is validated, selected and diffused this content?
How to explain the presence of this content?
To understand this phenomenon, we must first look at how articles are selected by LinkedIn’s algorithm before being displayed on your news feed.
The selection and distribution of content takes place in 4 steps:
1st step: Detection of link “spammy”
The site analyzes if it is a link of too bad quality (image not respecting the policies of use, violence or pornography …) or if it does not represent any danger for the user (link to a malicious site, possibility of transferring a virus)
2nd step: Analysis of the first statistics
The algorithm analyzes the first statistics of engagement between the visitors and the publication. He will then define if it is relevant to “open the floodgates” and spread it to a wider population.
This step is crucial in understanding the appearance of poor quality posts in the content. People have a natural tendency to respond more to sensational content, no matter what network they are on. It is therefore normal that these posts of “relaxation” meet a strong commitment (view, click, comment).
Step 3: Relevance of the post according to its issuer
The content of the post is compared to the profile of its original issuer. If its content is related to his work, his audience, etc. he will then have more chance to be put forward on the wire.
Apparently, this notion of relevance is quite relative for the algorithm that does not really seem to differentiate “the useful and the pleasant” to “the pleasant all”.
Step 4: Last step (only LinkedIn uses): human intervention.
If a post meets a success out of the ordinary (let’s talk about a video seen more than a million times, an article shared tens of thousands of times), an employee of the firm will analyze the post to define it is relevant or not. For that, he will take into account a series of criteria and judge himself of his interest.
These different steps show that LinkedIn will further promote a strong user commitment, to the detriment of the self-interest of the content.
Is it possible to change that?
However, there is still a possibility offered by LinkedIn to try to improve our newsfeed and reduce the number of posts like these. As I like you and I dream of a better world where the crappy-post does not exist, I tested them for you:
Options to improve LinkedIn feed
- Hide this post: Far from being a solution, you will hide only one post in particular. This will not remove similar posts from your feed.
- Stop following ____: If your contact is the only one to bring you this kind of content in your thread, you can block his published publications and the content he or she reacts to. However, rest assured that as soon as this action is taken, the algorithm will quickly find you another easy-to-use contact to introduce you to this type of content again.
- Report this post: Let’s not go that far, this post gives nausea but does not offend me so far …
- Improve my flow: Finally an interesting option (at first)! This one then proposes you new people to follow, according to which seems to be your center of interest. Yes, here it is, make the mistake of following a person who appreciates “less professional” content and the algorithm will send it to your face, thinking it is a new reference for you to follow.
Why is it bad?
It’s okay, LinkedIn! You’re a social network, you’re there to keep your users on your platform by offering content they like so they can watch your ads. You have the right to highlight any content you want.
What makes me crazy is that this logic is at the expense of the initial interest of the site.
Because unfortunately the diffusion of this type of content does to the detriment of other elements that would find more their place on this social network.
Give young people a chance
Everyone shares what he wants and expresses himself on the subjects that interest him, which is what makes the beauty of these networks. And, frankly, it’s true that this picture of a cat playing with a ball is cute, especially with the mention “having a bad Monday? Here is a cute cat for you gnagnagna … “.
What bothers me more is that in a digital environment where our attention is getting closer and closer to that of a goldfish (yes, that’s Microsoft who says it) it would be wise to leave this type of space dedicated to professionals … to professional content.
Our digital environment promotes distraction, avoid cluttering it further – source : https://digitalinformationworld.com
In a society of over -information in which it is more and more difficult to transmit a message message. Providing an expression space depolluted of other more “harmful” content is a unique opportunity for young entrepreneurs, start-ups or innovative companies to be heard. It’s about giving them a way to share their expertise or product at a lower cost and to meet the people who will grow and grow in the long term.
By blindly following the rules of an algorithm oriented towards the user engagement on non-sorted publications, we gradually lose the opportunity to create a rich environment, favoring the connection between people and the discovery of elements actually interesting.
What do you think ? Do you find your LinkedIn news feed changed? Do I see black everywhere? Is there really no hope (Johnny, family, do you know …)?
Let me know in the comments! 👇👇
Thank you for reading my article, I hope he brought you lots of things to tell the coffee machine. You can now share it on LinkedIn with the mention “Amazing this article, the conclusion will amaze you 😂😂”!